full service fishing tackle and fishing supply store. We’re located at the gateway to South Florida – Jupiter, Florida – in an area famous for having a really wide variety of great fishing habitats. Big game such as Marlin, Sailfish, Yellowfin Tuna and Swordfish are just offshore in the Atlantic Ocean. Trout, Redfish, and Snook are abundant in the Loxahatchee River, Lake Worth, Indian, and St. Lucie Rivers (Jupiter is the Snook capital of the world!). The world-famous Florida Keys are just a few short hours away from flats fishing for Bonefish and Tarpon. Pete and Tommy Schulz are local experts with over 35 years experience. They can guide you to your next adventure whether it’s in Jupiter, or the Bahamas. We only sell and recommend proven fishing gear including lures and rods and reels. We also offer clothing, tools, and fishing accessories. We are your Fishing Headquarters, whether you prefer freshwater or saltwater fishing.